This paper investigates whether reporter identity shapes news content and reader behavior. Using data on the universe of murders with female victims in Italy from 2006 to 2022, matched with associated newspaper articles, I measure gender differences in reporting. I construct novel, validated narrative indices capturing two opposing reporting styles: victim-centered narratives, which focus on the victim and provide information on support resources, and perpetrator-centered narratives, which emphasize the perpetrator’s motives, like jealousy or a fit of rage. To adjust for variation in the stories and topics covered, I exploit the conditionally random assignment of journalists to crime events based on newsroom schedules. The results show substantial gender differences in reporting, with female journalists more likely to use victim-centered narratives and less likely to use perpetrator-centered narratives. Combining reporter assignment with provincial readership data in a staggered difference-in-differences design, I show that higher exposure to articles by female reporters after a murder increases calls to the helpline number for violence against women. I provide experimental evidence to support the victim-centered narratives as a key mechanism: victim-centered framing increases the perceived prevalence of help-seeking behavior, shifting norms around seeking support. By contrast, perpetrator-centered narratives lead to higher engagement among male readers while generating backlash among female readers, suggesting that identity-driven and audience-maximizing motives may reinforce one another.